As far as anyone who has ever bleached their hair knows, the silky soft natural texture of your strands is the first (thing) to go. And what comes in its place is some kind of "bleach fuzz" case; where your hair starts to resemble that of a frizzy and fuzzy (wet noodle-y) spaghetti dinner, natch. But after some heavy (heavy heavy heavy) hot oil conditioning treatments, it's not all bad, because a white hot platinum blonde color is what you then have.
Photo: The Silver In Our Lungs